A 15-year FMCG marketing leader turned growth architect for challenger brands. After launching category-defining products and campaigns for Lion, Coca-Cola Amatil and Molson Coors, Matt founded Known & Found to help businesses stand out and scale.

“I work alongside your team to shape strategy, create compelling content and lead campaigns that drive results. It’s about collaborating to bring focus, momentum and the marketing leadership you need to grow and get noticed”

Matthew McKay

  • Fractional CMO

    Strategic marketing leadership, embedded seamlessly into your team.

    Marketing Leadership & Strategy

    New Product Development & Launches

    Brand Portfolio Management

    Go-to-Market Planning

    Team Integration & Mentoring

  • Content Marketing

    Compelling content that builds awareness, engages audiences and drives measurable results.

    Content Development & Strategy

    Multi-Channel Campaign Execution

    Performance Analytics & Reporting

    Ad Copywriting & Creative Direction

    Content Optimisation & Recommendations

  • Lead Generation

    A marketing system built to consistently attract, convert and nurture the right leads.

    Lead Generation & Nurturing Systems

    Content Marketing Automation

    Performance Marketing & Advertising

    Conversion Optimisation

    Growth Analytics & Reporting

Current Focus

  • Founder

    Known & Found is a consultancy that embeds seasoned marketing leadership directly into growth-focused teams. We deliver hands-on strategy, campaign execution and comprehensive content marketing that drives measurable awareness, engagement and business growth.

  • Co-Founder & Strategic Advisor

    ContentLead is an innovative content creation platform designed for marketers, startups and creative teams who need to generate and scale high-quality content at speed. Opening in beta June 2025, we're partnering with forward-thinking marketers and founders to shape the future of AI-powered content creation.

  • Marketing Consultant

    Enterprise DNA is a hands-on learning platform that helps data professionals’ level up their skills in app development and data analytics through expert-led training, community support and powerful AI tools. We create content that empowers users to build data-driven AI solutions, improve decision-making and accelerate their careers.

  • Marketing Consultant

    KnowCode is an AI-powered coding assistant built for self-taught and early-career developers. It helps users make sense of complex codebases, with visual guides, real-time feedback and practical insights delivered as they build. Matt leads the content marketing engine and develops the lead funnel for early-stage growth.